Land Rover will extend its support of Britain’s America’s Cup sailing team by signing a new deal to continue as Title and Exclusive Innovation Partner of Ben Ainslie Racing (BAR) for the 36th America’s Cup.
Since the team’s inception two years ago, Land Rover has committed technology and engineering resources and expertise to the design and development of the R1 race boat skippered by Sir Ben Ainslie in Bermuda. Land Rover engineers provide support in areas including aerodynamics, machine learning and human machine interface (HMI) control systems – a unique collaboration between the automotive and marine industries.
The announcement is a boost for the team, who bowed out of the 35th America’s Cup in Bermuda after a courageous battle with Emirates Team New Zealand in the play-off stages. Land Rover BAR’s exit ends a successful inaugural campaign for one of the newest challenger in the competition. They finished top of the America’s Cup World Series and came third in the qualifiers.
The renewal of the Land Rover partnership will not only aim to build on the success of the first two years but importantly support the long-term mission to bring the oldest international sporting trophy back to Britain for the first time since 1851.
Sir Ben Ainslie, Skipper and Land Rover BAR Team Principal, said: “We are more determined than ever to bring the Cup home. Knowing we will have the support of a partner like Land Rover means a lot to the team. Their engineering knowledge and expertise has been invaluable in the design process and I’m excited about what we can achieve together in the future. We will waste no time in planning our challenge for the 36th America’s Cup and we’re grateful for Land Rover’s continued partnership.”